The advertising business is turning into one of those cheesy nightclubs filled with people over 40 wearing Ed Hardy shirts while coating their few remaining strands of hair with Just For Men.
We work in a business where people get tattoos, pierce their tongues and blabber about their new phone apps in an effort to sound so cutting-edge they must be good at their jobs. You can read all about it in this Advertising Age article about Dave Shea—some poor 55 year-old man who can’t find a job because he’s too old (boo-fucking-hoo).
Or this one that tells older ad people how to find work. BTW, if any of that advice is news to you, you’re a fucking idiot. Retire now.
I’m writing this at the ripe old age of 41 and I promise you this: That will not be me. I’ve been doing this shit for 13 years. I’ve always been the wrong age, wrong background, wrong level, wrong gender or had the wrong amount of tattoos to be relevant for whatever jobs were available. And, you know what? I’m still here. I’ve had 8 jobs in those 13 years. I’ve been fired/laid-off/shit-on by some of the stupidest people in the business and I’m still here.
And when I turn 55, I will still be here. I’ll still be doing the ads (or whatever the fuck they call this shit in 14 years) that make the 18-34 year olds spend their disposable incomes. And, there will still be recruiters who hire the safe creatives with 3-5 years experience. Yes, they will still be here too.
I have a message to all those recruiters: You don’t need to be young to sell to the young. You don’t need to be a woman to sell to the women. You don’t need a nose piercing to sell to the cool.
You just need to be good at your job.