Think Outside the Wheelhouse

On the latest episode of The Pitch on AMC, we saw an almost all-woman ad agency pitch a beauty product against an agency of mostly men. Guess who won.

The men.

A few years back, our agency had a jump ball project for a line of toys. My creative partner and I were the only ones at that agency without kids. Our work ended up being picked.

Every time someone tells me a project should be right up my alley or in my wheelhouse, it’s not.

Ideas are assholes that way. They never show up when they’re supposed to. They always visit the wrong brains. And, if you try to control them, you’ll only piss them off. And, then they’ll never show up. 


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