Bud Light Orange—my creation

I have lived in Knoxville, TN for about 8 months now and people here are so coo-coo for college football that Bud Light actually makes their brand of beer available in orange (the color of the Tennessee Vols) cans. It doesn’t have any orange flavor. It doesn’t even say anything about Tennessee. But, the college football loving sheep buy it by the truck load because they love anything that can be traced back to the Vols. I bet there are plenty of rednecks who have bought cases only to keep them as collectors items they can sell at moron conventions.

So, I bought some on my way to a party in Atlanta (3 hours south). People were in awe of the orange can since they’re oblivious to the Vol loving sheep just up the road. Instead of giving them the explanation I gave above, I told them all it was the new Bud Light Orange. You know, like Bud Light Lime only this one is trying the compete with Blue Moon (the beer you squeeze orange into). They tried it and they could actually taste orange.

It’s amazing. Their sense of taste was getting its ass kicked by the sense of sight (orange can) and hearing (my bullshit explanation).

It was marketing in its purest form. They wanted to buy orange flavored beer and I was selling the idea of orange flavored beer.

They were satisfied customers until my drunk buddy told the real reason for the orange can.